|John Lennon and Marilyn Monroe both made "comebacks" to pitch the Citroën automobile in 2010.|
Here's John Lennon in a Citroën commercial.
Well, first of all, the ad agency and the client won't have to worry about the celebrity not showing up or hiding in his/her dressing room having a tantrum--or a bottle of Jack Daniels.
|Chris Farley "returned" for this ad campaign in 2006.|
They also won't demand as much of a salary as when they were alive. And the sponsor won't have to worry about perks and a fancy dressing room. Dead celebrities are indeed popular, but don't command the money that they once did.
|Argos, the British general goods store, "recruited" crooner Bing Crosby to promote their Christmas 2010 catalog.|
When you "hire" a dead celebrity, there is instant credibility. After all, if Bing Crosby advertises Argos, shouldn't everyone shop there? The client doesn't have to worry about whether or not a star is "overbooked" and thus not available. Plus there is an ever-growing catalog of dead celebrities who are "available" to pitch products and services.
|Tough guy Steve McQueen has been "hired" to sell Ford cars.|
When you hire a dead celebrity to push a product or service, you are guaranteed that he or she will not do anything embarrassing that will be reported in the mass media that will adversely effect sales. How many companies have hired Lindsey Lohan or Britney Spears to pitch products? But that will change when they are six feet under. Then their antics can be controlled--and you will see them selling everything from whiskey to birth control products.
The late John Wayne "appeared" in a commercial for Coors beer.
|What kind of products will this guy be selling soon?|
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