The imagery of the 9/11 attack on the World Trade Center is used to make an emotional connection with the viewer.
"The Century of the Self" is a 235-minute full-length documentary about manipulation of the masses in politics and business. It tells the story of propaganda, public relations and advertising in the 20th century. Please click here to see the documentary in four parts: http://thoughtmaybe.com/the-century-of-the-self/
The above ad has the qualities of effective propaganda. It uses the image of two burning cigarettes as metaphor for the 9/11 attack upon the World Trade Center in New York. The slogan, "NO More Killing" also hearkens back to the 9/11 attacks. This ad (or propaganda) demands attention by virtue of its content and message.
The ad copy reads, "It is estimated that one person dies every 8 seconds from smoking. Stop smoking now!" It is secondary, however, to the powerful image and slogan. Two separate concepts are triggered: the 9/11 attack killed many people and smoking kills many people. That information is in the viewer's mind but it is the emotions that bring it forth.
|Saks Fifth Avenue employs Soviet-style propaganda in its advertising.|
|This Soviet propaganda poster from 1925 says, "Nowhere else but Mosselprom."|
|This Coke ad from the 1970s presents an effective image and slogan.|
This brief (a little over 2 minutes) East German film is a mix of propaganda and consumer-oriented advertising. It is in German with no subtitles, but you should get the idea from the images and the tone of the narrative.
Here is a propaganda film about American capitalism from 1948.
Wait! Don't go yet! Before you leave, take a look at "The Marlboro Baby":Click here to read about the Marlboro baby now!
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